1. UConn Gives Toolkit
  2. Social Media Post Samples

Social Media Post Samples

Tips:

  • Use the #UConnGives hashtag in every post
  • Always include a link to the main UConn Gives page in every post
  • Include pictures and/or videos in your posts as much as possible
    • If posting to Instagram or Facebook stories, vertical videos are best!
  • Personal accounts: Tag your friends both in your posts as well as the comments to encourage others to share, too!
  • Participate in social media challenges
  • Anyone who registers as a UConn Gives Advocate will receive a custom link so they can track how many donations have come in through their efforts! If you are an advocate and receive a custom link, make sure to share that one instead of the general UConn Gives links.

Before UConn Gives

General Announcement:

“Get ready, #UConnNation. #UConnGives is Here! Support (school/college/unit) on April 21-22. (link)

Personal Engagement:

“I’ll be supporting XXXX during #UConnGives on April 21-22! Will you join me? (link)”

During UConn Gives

General Reminder:

“Don’t miss your chance to make an impact on your favorite part of #UConn! Make a gift for #UConnGives before it’s too late: (link)”

Personal Appeal:
“UConn gave me an invaluable education and unforgettable memories. I’m making a gift during #UConnGives to ensure future UConn students can share this same experience. Join me! (link)”

After UConn Gives

Thank You Message:
“We did it! Together we raised XX to support (insert school/college/unit/fund). Thank you, #UConnNation! (thank you graphic/video)”

These examples should help streamline your campaign while still engaging your audience effectively!

Social Media FAQ

How will #UConnGives be promoted on social media?

  • @UConnAlumni will post on Facebook, X/Twitter, Instagram, and LinkedIn before, during, and after the campaign.

How should I use my school/unit/group’s social media?

Before UConn Gives

  • Share graphics with dates from the toolkit.
  • Share posts from @UConnAlumni and other related pages.
  • Post content showing the impact of philanthropy and the specific fund you’re raising for.

During UConn Gives

  • Encourage participation in matches and challenges.
  • Post photos during challenges to engage followers.
  • Share testimonials and thank donors in real-time on X/Twitter & Instagram.

Post UConn Gives

  • Share total results and thank donors.
  • Reshare stewardship messages from @UConnAlumni.

When should I start posting?

  • Start a few weeks prior to #UConnGives, building excitement in March and April
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